January 12, 2011 –– In mid 2010 The Breakers engaged Cendyn, a leading full service marketing firm specializing in turnkey solutions that drive bottom line results, to enhance and implement a comprehensive multi-channel social media marketing strategy. The resort’s goal was to bolster promotion of its ‘Weddings by The Breakers’ program as the number one luxury wedding destination in the US. Cendyn worked with The Breakers to enhance the property’s blog and Twitter presence and to develop and launch new YouTube and Facebook channels. Click here to learn more about Cendyn hotel internet marketing.
The Breakers and Cendyn enhanced the social media program in fall 2010 and it is forecasted to deliver excellent results in 2011. This new plan is designed to strengthen online engagement with prospective clients, improve website traffic, and significantly increase wedding event bookings.
The premier social networking community for weddings and special events
From an intimate seaside ceremony to grand dining in a candlelit ballroom, The Breakers Palm Beach offers modern romantics the oceanfront destination wedding of their dreams. ‘Weddings by The Breakers’ is now the premier social networking community for weddings and special events.
“Our goal is to ensure that Weddings by The Breakers is the social media leader in the wedding industry,” says Joan Bever, The Breakers’ director of food and beverage – catering operations. “Social media is how people plan weddings today. Wedding planners comprise an engaged, emotional community that loves going online to exchange pictures, resources, and inspiration.”
Weddings by The Breakers has already developed the cachet coveted by sophisticated brides. The property is featured in the website travel section of Kleinfeld Bridal, site of TLC’s hit reality show “Say Yes to the Dress,” and has an ongoing relationship with Kleinfeld fashion director Randy Fenoli. Brides at The Breakers can order cakes from celebrity baker Sylvia Weinstock and couture invitations from Ceci Johnson. The resort hosted two premier industry events in 2010, the Wedding Party with the Wedding Library, and Engaging Concepts’ annual program, Engage 2010.
Charles Deyo, Cendyn’s president, said, “Cendyn helped elevate The Breakers’ well-earned reputation across social media channels to create a sense of community through continuity of online design and messaging. Their team understands the importance of social media. We worked together to develop a social media strategy across all the leading channels to expand their community engagement and create platforms for brides, planners, and families to communicate and strengthen The Breakers message.”
The Breakers worked with Cendyn to cross-market its marketing channels by adding social media links to Wedding Blog by The Breakers and actively encourage two-way communication to develop personal engagement.
Bever points to the content on customized Facebook tabs and social media posts to illustrate how the resort is leveraging its extensive social media experience and expertise to capture the attention of brides-to-be. The site provides:
- The “For our Fans” and “Experience” tabs include calls to action, suggest resources for wedding and event planning that give opportunities to connect with The Breakers team on their blog, website, and Twitter. The ‘Experience’ tab allows brides to read rave reviews from happy Breakers’ clients and encourages planning and room bookings,
- Expert advice from the wedding and catering team,
- Interactive and viral ability to create a dream wedding and share it with friends,
- Photos highlighting The Breakers’ personalized touches and the property’s compelling beauty.
“Domestic destination weddings are an accessible way to gather friends and families together,” Bever said. “Advancing the program through creative online tools and Cendyn’s expertise takes event marketing to a whole new level.”
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Cendyn, based in Boca Raton, Florida, is a leader in increasing revenue opportunities for the hospitality and tourism industries by applying a managed services culture and approach to a single source of proven integrated sales and marketing solutions.
Established in 1996, Cendyn is a full-service interactive sales and marketing agency whose solutions are used by over 9,000 hotel and travel destinations worldwide. The company is a solid resource of hospitality professionals who provide innovate solutions that include website marketing, website design, branding, search engine marketing and interactive products such as eProposal™, eConcierge™, eSurvey™, eInsight™, eContact™, eConnectivity™, eBooker™, and eMenus™. Clients include Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Family of Hotels, Marriott and other chains and independent properties. Cendyn, the recipient of prestigious awards for website design, innovation and marketing programs, extends its “Power of We” culture into the community through sponsorships of the YMCA, youth teams and community outreach; the Boca Helping Hands food bank; George Snow Scholarship Fund; Boca Raton Historical Society; Florence Fuller Childhood Development Centers, and community projects of the Junior League of Boca Raton. To learn how Cendyn’s products and services may broaden your revenue base, please visit our website www.cendyn.com. Let Cendyn show you how far an idea can go!
About The Breakers Palm Beach
Founded in 1896 and listed on the National Register of Historic Places, The Breakers Palm Beach is one of America’s legendary resort destinations. The 540-room, Italian Renaissance-style hotel resides on 140 acres of oceanfront property in the heart of Palm Beach. The resort’s timeless atmosphere has been renewed in a style of relaxed elegance, from its magnificent interiors to its artfully designed landscape. Highly personalized service indulges couples on a romantic getaway as much as it energizes multi-generational travelers with a family-minded philosophy. The Breakers is recognized as a AAA Five Diamond property.