Monthly Archives: June 2010

Cendyn Launches Video Sales Presentation Service for eProposal at HITEC

June 22, 2010 – 12:18 pm

Cendyn Partners with Vipe Inc to Deliver Personalized Videos to Increase Sales for its
Thousands of eProposal Users

HITEC booth #931Boca Raton, FL – June 22, 2010 – Cendyn, the leading single-source provider of turnkey online marketing solutions that increase profitability for hotel companies, announced it is partnering with Vipe Inc. to launch a new video service to power increased sales for over 4,000 hotels and other venues that use its eProposal online bid response delivery system.  Cendyn will announce the new video service at its HITEC booth #931 in Orlando June 22 – 24.

“eProposal is valued by thousands of operators for its ability to personalize proposals that close more business, and Cendyn’s new video sales services will strengthen eProposal with a compelling face-to-face component to make it even more effective,” said Robin Deyo, executive vice president of Cendyn. “Cendyn is respected for its innovation, and state-of-the-art videos will personalize each eProposal response so clients will be motivated to take action.”

Cendyn is partnering with best-of-breed Vipe Inc., the leading provider of B2B, cloud-based, video marketingsolutions, to deliver compelling, branded sales tools to personalize eProposal responses.  Vipe Hospitality is one of a series of Software as a Service (SaaS) business applications providing personalized, active and targeted video marketing communications that help properties increase Average Daily Rates (ADR) and occupancy rates, reduce marketing costs and generate customer loyalty.

“Vipe is pleased and excited to enter into this partnership with Cendyn and deliver to its clients and prospects the ability to truly personalize eProposal responses,” said Adam Peterson, CEO of Vipe Inc. “Most people believe they can sell more effectively if they can just get in front of their prospects. Vipe will help Cendyn customers do exactly that.”

“Cendyn’s new eProposal sales videos can be customized by each property to enrich specific proposal sales targets, such as weddings, business conferences and other areas,” said Deyo. “Personalized videos make proposal responses more effective because they add compelling visual messages that will increase the number of contracts our clients close.”

Cendyn’s video services will include handheld video cameras (if needed by the property) training, support, and video hosting to simplify the video creation and delivery process for hotel operators.  Cendyn’s Vipe video services will be available later in 2010.

Connect with Cendyn on and 

About Cendyn 
Cendyn, based in Boca Raton, Florida, leads the hospitality industry in broadening revenue by applying a managed services culture and approach to a single source of integrated solutions uniquely proven in the hospitality and tourism market.

Established in 1996, Cendyn is a full-service interactive sales and marketing agency whose solutions are used by over 9,000 hotel and travel destinations worldwide.  The company is a solid resource of hospitality professionals who innovate solutions that include website marketing, website design, branding, search engine marketing and interactive products such as eProposal™, eConcierge™, eSurvey™, eInsight™, eContact™, eConnectivity™, eBooker™, and eMenus™.  Clients include Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Family of Hotels, Marriott and other chains and independent properties.  Cendyn, the recipient of prestigious awards for website design, innovation and marketing programs, extends its “Power of We” culture into the community through sponsorships of the YMCA, youth teams and community outreach; the Boca Helping Hands food bank; George Snow Scholarship Fund; Boca Raton Historical Society; Florence Fuller Childhood Development Centers, and community projects of the Junior League of Boca Raton. To learn how Cendyn’s products and services may broaden your revenue base, please visit our websitewww.cendyn.com.  Let Cendyn show you how far an idea can go!

Follow Vipe today!    and 

About Vipe Inc.
Vipe is the leader in cloud-based, video marketing solutions. By helping its clients easily capture, distribute and manage videos in the context of their organizational and business needs, Vipe delivers a unified video management service that minimizes operational costs while maximizing operational effectiveness.

With international presence as a thought leader in social media strategy, Vipe helps sales and marketing organizations leverage video to increase sales in hospitality, staffing and recruiting, high technology and other industries. Vipe’s Software-as-a-Service (SaaS) offerings include Vipe Hospitality, Vipe Recruiting, Vipe Hi-Tech and Vipe-X.

Vipe is headquartered at 2225 East Bayshore Road, Suite 200, Palo Alto, CA 94303
Telephone:             (650) 352-1270      .   www.vipepower.com.

Vipe® is a registered trademark of Vipe Inc.
By cendyn | Posted in Sales | Tagged | Comments (1)

The Breakers Leverages “21st Century Web CRM” for Five-Diamond Service Standards

June 22, 2010 – 10:20 am

CRM Tracks Guest Preferences, Supports Personalized Service and One-to-One Marketing

Palm Beach, FL – June 2010 –– World-class AAA Five-Diamond destinations cannot rest on their laurels—they evolve with their customers to earn their diamonds every day. For The Breakers Palm Beach, the luxury oceanfront resort founded in 1896, it means using the most advanced online technology to support today’s expectations for world-class customer service.The renowned Florida resort recently implemented Cendyn’s CRM Suite to automate and enhance its “guest experience cycle,” which integrates all guest experiences and touch-points.  This comprehensive program – beginning with pre-stay customized itinerary creation, to personalized check-in, check-out, guest feedback and follow-up – is seamlessly deployed in one secure database solution.Guests may wonder how The Breakers’ staff intuitively anticipates their needs, but the secret is the resort’s dedicated staff and how they utilize their latest tools.

“We are one of the few hotels in the US to remain independent of chain affiliation, and without a large corporate machine behind us,” said Christophe A. Dagassan, director of CRM for The Breakers. “As a truly entrepreneurial company, our goal is to anticipate and exceed our guests’ expectations and always make them feel special.  We can do so by giving highly personalized attention, and Cendyn’s CRM Suite helps make that possible. This invaluable resource gives our staff of 1,800 the latest technology and resources to satisfy our guests’ needs each and every day.”

Everything in one place at MyBreakersStay.com
MyBreakersStay.com, powered by Cendyn’s eConcierge system, is an integral part of the resort’s website.  After guests reserve a room, they log in to their own password-protected web page to check their reservations and peruse activities; they can also book dining, special events and create their own itinerary prior to their arrival. This new channel of guest service also generates incremental revenue.

Sixty-eight percent of confirmed arrivals log onto MyBreakersStay and 20 percent use the site to request services like spa appointments, tee times, transportation, a luxury beach cabana, or to make dining reservations at The Breakers’ wide choice of restaurants.

“Our CRM solution empowers guests to engage with our concierge team online to personalize their stay,” said Dagassan. “It also generates VIP reports so our team is prepared to create a more personalized service offering.”

Targeted marketing supports revenue goals
“The Cendyn CRM suite supports our revenue goals,” said Dagassan. “We can market to guests more effectively and enhance our targeting and personalization efforts based on access to accurate historical information. The 360º view we have of our customers lets us provide compelling options that suit their interests and preferences while they are on property and when we send offers for future stays.”

“Cendyn’s eInsight system pulls relevant guest data from our PMS and other systems and provides tools to easily market to their preferences,” Dagassan said. In addition, The Breakers recently moved all of its online marketing to Cendyn’s 360º Marketing platform. Cendyn’s advanced marketing capabilities not only facilitate the tracking of guest behavior and revenue for each marketing channel, but also expertly target and integrate all campaigns and paid advertising back to each individual guest in eInsight.

The Breakers CRM Suite provides:

  • Visibility into its most valuable markets to develop smarter promotions and higher conversions
  • Real-time guest analytics and modeling to identify its most valuable guests
  • Triggered upgrade offers prior to guest arrival
  • Automated electronic survey delivery to guests after departure to gather feedback.

“Our CRM solution is like a window into how each of our guests structures their leisure time while they are with us,” said Dagassan. “Now that we have easy access to our guests’ preferences for activities, dining, favorite season, and property amenities, our services are more personalized and our marketing strategies generate more revenue.”

Connect with Cendyn on and 

About Cendyn 
Cendyn, based in Boca Raton, Florida, leads the hospitality industry in broadening revenue by applying a managed services culture and approach to a single source of integrated solutions uniquely proven in the hospitality and tourism market.

Established in 1996, Cendyn is a full-service interactive sales and marketing agency whose solutions are used by over 9,000 hotel and travel destinations worldwide.  The company is a solid resource of hospitality professionals who innovate solutions that include website marketing, website design, branding, search engine marketing and interactive products such as eProposal™, eConcierge™, eSurvey™, eInsight™, eContact™, eConnectivity™, eBooker™, and eMenus™.  Clients include Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Family of Hotels, Marriott and other chains and independent properties.  Cendyn, the recipient of prestigious awards for website design, innovation and marketing programs, extends its “Power of We” culture into the community through sponsorships of the YMCA, youth teams and community outreach; the Boca Helping Hands food bank; George Snow Scholarship Fund; Boca Raton Historical Society; Florence Fuller Childhood Development Centers, and community projects of the Junior League of Boca Raton. To learn how Cendyn’s products and services may broaden your revenue base, please visit our websitewww.cendyn.com.  Let Cendyn show you how far an idea can go!

About The Breakers Palm Beach
Founded in 1896 and listed on the National Register of Historic Places, The Breakers Palm Beach is one of America’s legendary resort destinations.  The 540-room, Italian Renaissance-style hotel resides on 140 acres of oceanfront property in the heart of Palm Beach.  The resort’s timeless atmosphere has been renewed in a style of relaxed elegance, from its magnificent interiors to its artfully designed landscape.  Highly personalized service indulges couples on a romantic getaway as much as it energizes multi-generational travelers with a family-minded philosophy. The Breakers is recognized as a AAA Five Diamond property.                                          

Contact:

Cendyn
Robin Deyo, Executive Vice President
Boca Raton, Florida
Toll Free:             1-800-587-0975
Email:  info@cendyn.com
www.cendyn.com

The Breakers Palm Beach
Bonnie Reuben
bonnie@bonniereuben.com
(310) 248-3852
www.thebreakers.com

Media Contact
Julie Keyser-Squires, APR
Softscribe Inc.
Atlanta, Georgia
Phone:             404-256-5512
Email: Julie@softscribeinc.com
www.softscribeinc.com
By cendyn | Posted in CRM | Tagged | Comments (0)

Cendyn and TripCraft Partner to Market Hospitality’s Newest Enterprise Mobile Platform to Increase Bookings

June 17, 2010 – 7:14 am

Boca Raton, FL – June 17, 2010 – As TripCraft LLC’s first authorized reseller, Cendyn, the leading single-source provider of turnkey online marketing solutions is now marketing TripCraft’s new innovative mobile reservations and technology platform for hotels to Cendyn’s extensive customer base of more than 9,000 hotels worldwide.  Experience hospitality’s most exciting mobile solution at HITEC.  Meet with Cendyn and TripCraft executives at Cendyn’s booth #931 for a demonstration.

TripCraft developed the hotel industry’s first enterprise-level platform and consumer application that delivers rich hotel content, real-time reservations, on-property services and local destination information via smart phones. TripCraft connects hospitality companies with current and potential customers through their innovative mobile dashboard to increase bookings and revenue.

TripCraft’s attractive mobile enterprise portal will leverage Cendyn’s clients’ guest CRM data to provide a branded mobile commerce experience to guests. The new offering will drive greater conversions with compelling, guest-centric hotel applications.

“The integration of Cendyn’s CRM Suite with TripCraft’s Enterprise Server puts our hotel client’s brand in traveler’s hands by offering them direct marketing, reservations, guest service, and communication,” said Charles Deyo, Cendyn’s president. “The latest consumer behavior research shows the importance for travel brands to seize the mobile opportunity. The numbers speak for themselves.

Mobile adoption is increasing rapidly:

  • 1.2 billion people now carry handsets capable of rich, mobile commerce.
  • These devices will soon eclipse the PC as the leading channel for travel activity.
  • Smart phones will overtake PCs as the most common web access device in 2013.

Mobile platforms meet travelers online
Cendyn’s relationship with TripCraft will enable its hospitality clients to take advantage of the expanding use of mobile devices and deliver the most advanced technology platform available to drive business.

“Most hoteliers need TripCraft’s platform because the look and usability built into a hotel’s web site does not translate well to mobile devices,” said Deyo.  “TripCraft developed a native application that accesses its proprietary content-servers which can integrate directly with a hotel’s CRM, central reservations system, property management system and other internal systems, enabling real-time access to dynamic content and reservations capabilities.

“With our CRM Suite integrated with TripCraft, we extend our CRM capabilities to the most advanced mobile platform and provide hotels with a turnkey solution that leverages the power of our central guest marketing database,” Deyo said.

For chain operators, the TripCraft Service will have two-way connectivity to Cendyn’s CRM Suite and deliver:

  • Brand awareness in the pockets of mobile customers
  • Direct and personalized guest marketing, service, and communication
  • Comprehensive media capabilities that sell the brand experience
  • Ability to publish updated content and have it immediately available for consumers without updating the device app
  • On-property service capabilities for concierge, auto check-in/out, activities, events, etc.

For consumers, TripCraft’s mobile service delivers:

  • A comprehensive brand and property experience beyond a mobile brochure and booking platform
  • In-app media gallery, maps, directions, city guides, events, social media  to engage consumers with the brand
  • Direct communication with the brand and property for service and promotions
  • The ability to use different mobile devices with the system maintaining a guest’s profile, preferences, history and communications.

TripCraft technology enhances travelers’ mobile experience:

      • Native app performance and user experience with dynamic online content and more functionality than any other platform
      • Intelligent management of in-app (non-browser) data with online content servers allows consumers to use the app even when no internet connection is available
      • In-app reservations process and customer account management with direct access to (brand) back-office systems
      • Cross platform in development for iPhone, Android and Blackberry.

Cendyn is an authorized reseller for TripCraft and will provide Cendyn clients with a white label managed-service offering that includes configuration, training and ongoing support.

Cendyn is an authorized reseller for TripCraft and will provide Cendyn clients with a white label managed-service offering that includes configuration, training and ongoing support.

Follow Cendyn on 

About Cendyn 
Cendyn, based in Boca Raton, Florida, leads the hospitality industry in broadening revenue by applying a managed services culture and approach to a single source of integrated solutions uniquely proven in the hospitality and tourism market.

Established in 1996, Cendyn is a full-service interactive sales and marketing agency whose solutions are used by over 9,000 hotel and travel destinations worldwide.  The company is a solid resource of hospitality professionals who innovate solutions that include website marketing, website design, branding, search engine marketing and interactive products such as eProposal™, eConcierge™, eSurvey™, eInsight™, eContact™, eConnectivity™, eBooker™, and eMenus™.  Clients include Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Family of Hotels, Marriott and other chains and independent properties.  Cendyn, the recipient of prestigious awards for website design, innovation and marketing programs, extends its “Power of We” culture into the community through sponsorships of the YMCA, youth teams and community outreach; the Boca Helping Hands food bank; George Snow Scholarship Fund; Boca Raton Historical Society; Florence Fuller Childhood Development Centers, and community projects of the Junior League of Boca Raton. To learn how Cendyn’s products and services may broaden your revenue base, please visit our websitewww.cendyn.com.  Let Cendyn show you how far an idea can go!

About TRIPCRAFT LLC 
Launched in early 2010 by well-known travel technology innovators Bill Nicholson and Mike Murray, TripCraft LLC is a privately held technology start-up that has developed the hotel industry’s first enterprise-level mobile platform and private-labeled consumer application for smart phones and other mobile devices.  Leveraging native mobile application capabilities and proprietary server architecture, TripCraft’s solution provides rich, robust and elegant functionality that extends the hotel’s brand image, providing real-time reservations capabilities and destination content to its hotel customers’ guests.

For more information, info@tripcraft.com or www.tripcraft.com .

Follow TripCraft on  at @TripCraft.


By cendyn | Posted in CRM | Tagged | Comments (0)

Viewpoint: Hotels, Guests Shift to Behavioral eAdvertising | By Charles Deyo

June 15, 2010 – 8:12 am
Tuesday, 15 June 2010 - Imagine a highway billboard that automatically changes its message depending on the interests of each driver passing by.

That magical process is happening online today through the latest advances in audience-targetingadvertising technology.

Now, imagine you found an online ad for a destination resort, and clicked through to the property to check it out and verify availability but did not book a room. The next day, while tracking your stock quotes, you see another ad for the same property, perhaps with a special offer or incentive, and this time you click to make a reservation.

Welcome to behavioral ad targeting, a trend that has changed online advertising more in the last two years than in the previous decade. Hotels and consumers both benefit.

In the past, ad networks blasted out millions of impressions with very little understanding of the audience they were reaching. And most consumers simply tuned them out as irrelevant. .

Today, sophisticated audience targeting ad technology “decouples” consumers from travel-related site content. It anonymously categorizes each individual into groups based on their online behavior. With this approach, a hotel buys an audience, not space on a travel-related site.

Relevant, high-value ads can follow a set of anonymous behavior criteria regardless of where the individual goes online. Travel sites are part of the mix but the campaign reach is significantly extended by including lifestyle, news, entertainment and general interest sites.

What makes this happen?

Behavioral technology that builds anonymous, information-rich profiles about consumer categories — what websites they visit, what they shop for, what they search for online, what type of ads they respond to — makes this happen.

Our own company has access to over 200M of these profiles that we can segment based on behavior, allowing us to reach the travelers who are most likely to book.

Hoteliers also have the ability to manage all online advertising channels on a single platform. Media buying, ad trafficking, reporting and analysis are done centrally through a single platform that enables a holistic view of their online ecosystem.

So if your hotel company is running a blend of display banner ads, paid search, natural search, and e-mail, you gain economies of scale and greater efficiencies. You can look at and optimize each channel based on audience behavior.

You can also view total conversions and see what type and percentage of media influenced them.

One resort company we work with has a dozen primarily destination properties, many of which earned the AAA Four-Diamond rating. They recently used our platform for an audience targeting campaign and realized a 17:1 return on investment. Over a 90 day period, they received over $1 million in revenue and:

  • 41M impressions,
  • 11K clicks,
  • 704 booking conversions,
  • 273 wedding RFPs, and
  • 70 meetings RFPs.

And that is during the current economy.

Charles Deyo is president of Cendyn, a full-service interactive sales and marketing agency whose solutions are used by over 9,000 hotel and travel destinations worldwide.
By cendyn | Posted in CRM | Comments (0)

Enjoy the tastes of the season at Hyatt Hotels and Resorts

June 7, 2010 – 10:41 am

New Seasonal Banquet Menus Bring Farm-to-Table Experiences to Events at Hyatt

CHICAGO (JUNE 7, 2010) – Hyatt has consistently been an innovator, especially with regard to food and beverage, and the new Seasonal Banquet Menus at Hyatt hotels and resorts are no exception.  Hyatt’s Seasonal Banquet Menus have been designed to showcase the very best of the local marketplace and provide the most unique and distinctive food and beverage choices for all meetings and events at Hyatt hotels and resorts in U.S., Canada and Caribbean.

Hyatt’s Seasonal Banquet Menu Selections are updated quarterly and provide banquet enhancements featuring regional items from local farmers, fisherman and cheese makers.  The Summer menu began June 1, Fall/Winter menu launches on Oct. 1 and Spring menu starts on March 1, 2011.

“Hyatt’s new Seasonal Banquet Menu Selections are a farm-to-table, restaurant quality enhancement to our banquet menus,” said Steve Enselein, vice president, catering and convention services, Hyatt Hotels & Resorts, North America.  “While the menus for each season will have similar elements created by Hyatt’s award-winning chefs, hotels have the freedom to choose their area’s freshest ingredients for the most flavorful and creative banquet menu on a seasonal basis.”

A sampling of some mouth-watering seasonal menu selections:
SUMMER

  • Shrimp BLT Bites, Mini Monte Crisco sandwiches; Fig Salad with peppercress and Goat’s Milk Yogurt; Dry Rubbed Pork Ribs with Blueberry Chipotle Barbecue; Artichoke and Eggplant Panini; Gingerbread Cupcakes with Lemon Cream Cheese Frosting

FALL/WINTER

  • Cashew Brittle, Cheesecake Lollipops; Roasted Butternut Squash and Chestnut Soup with Chipotle Crème fraiche; Butter lettuce salad with pears, goat cheese and spiced walnut vinaigrette; Peppercorn crusted Kobe meat loaf with wild mushroom sauce; Pumpkin crème brulee and apple marscapone tartlets

SPRING

  • Lemon, Mint and Guava Rice Crispy treats, Oat and Honey Crusted Blueberry Crisp; Creamy Pea Soup with Chive Crème Fraiche; Braised Angus Beef with Celeriac Root Puree; Sweet Potato Biscuit with Apricot Butter; Mango, Avocado and Shrimp Salad; Vanilla and Lemon Spice Cake

For meeting planners who want to book these new Seasonal Banquet Menus online, Hyatt is working with Cendyn, the leading single-source provider of turnkey online marketing solutions.  Cendyn has added over 30 of the new Seasonal Banquet Menu items to Hyatt’s emenu banquet selection.  Meeting planners can now click on the Seasonal link and find fresh, regional options to personalize their banquet menus and wow their attendees.

For more information on Hyatt’s new Seasonal Banquet Menu selections, please visit www.hyatt.com

About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a proud heritage of making guests feel more than welcome. Thousands of members of the Hyatt family in 45 countries strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality. The company’s subsidiaries manage, franchise, own and develop hotels and resorts under theHyatt®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Regency®, Hyatt Place® and Hyatt Summerfield Suites™brand names and have locations under development on five continents. Hyatt Vacation Ownership, Inc., aHyatt Hotels Corporation subsidiary, develops and operates vacation ownership properties under the Hyatt Vacation Club® brand. As of March 31, 2010, the company’s worldwide portfolio consisted of 434 properties. For more information, please visit www.hyatt.com.

By cendyn | Posted in Sales | Comments (0)
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