Monthly Archives: June 2009

Denihan Hospitality Group and Cendyn Empower Guests to Create Their Ultimate Stay Experience

BOCA RATON, FLORIDA (June 22, 2009) – Cendyn, the leading full-service interactive marketing agency for hotels and destinations around the world, was selected in 2008 by Denihan Hospitality Group (DHG) to provide a new CRM solution to manage all guest activity and communication pre-stay, on-property and post-stay for DHG properties, all from a single platform. Recently, Affinia Hotels, operated by DHG, launched their revolutionary customer service program, My Affinia, powered by Cendyn’s eConcierge™ System and other Cendyn CRM Suite components: eInsight™ and eSurvey™, to rave reviews and impressive results.

“We seek out vendors who will work with us to create differentiating solutions that support our brands and provide customized experiences for our guests. Cendyn has the most advanced capabilities in CRM and came to the table prepared to push the envelope even further with each of their CRM products,” said Alex Zesch, Director of Interactive Marketing at Affinia Hotels.

My Affinia allows guests to create a customized profile of preferred amenities, and then when a booking is made, each e-mail reservation confirmation enables guests to further fine-tune a particular stay through the My Affinia Concierge (powered by Cendyn’s eConcierge™), based on their interests and agenda. From dinner reservations and in-room spa treatments to theater tickets and turn-down treats for the kids, creating an itinerary is only one click away. Guests can access their entire profile with preferences and update the electronic itinerary for their entire stay 24/7. Using My Affinia’s Profile Builder at http://www.myaffinia.com, guests pre-select from an array of customized offerings that will be in-room on every stay. This feature is seamlessly integrated to Cendyn’s CRM Suite so that the guest profile and all additional transactional detail can be maintained for each guest. All customer touch-points including website, PMS and reservations are managed in the CRM Suite so that all guest intelligence can be used to generate more personalized and customized communication to various channels – communicating the right message to the right guest at the right time – which enriches the guest experience, improves booking conversion and drives increased loyalty.

“The intelligence and automation provided by Cendyn’s solutions have allowed us to achieve our goals of providing comfort, customization and convenience to our guests through amenities and technology. We’ve seen significant increases in incremental revenues and repeat business,” added Alex Zesch, Director of Interactive Marketing at Affinia Hotels.

“Affinia Hotels has an impressive reputation using technology to enhance the experience of their guests. We are proud to be a part of their vision and bring our Hospitality experience and technology expertise to the table.” said Charles Deyo, Cendyn’s President. “They’ve been at the forefront of CRM technology for years and continue to pursue ways to improve how they interact with their guests to provide the best service possible.”

About Affinia Hotels & Denihan Hospitality Group

Affinia Hotels, with prime locations in New York, Chicago and Washington, D.C., are designed to provide business and leisure guests with an experience of total customized comfort – http://www.affinia.com

Affinia Hotels is operated by New York based Denihan Hospitality Group (DHG). DHG is a full service hotel management and development company built upon a successful foundation in real estate, guest service and profitable asset management. Experts in the boutique and luxury hotel industry, DHG owns and manages both independent and DHG branded hotels – The Benjamin, The James and Affinia Hotels – in key gateway cities. For more information, visit http://www.denihan.com

About Cendyn

Cendyn is a full-service interactive marketing agency established in 1996. Cendyn has won several prestigious industry awards for its design, innovation and marketing efforts.

Specializing in turnkey solutions for the travel and hospitality industry, the innovative products are in use by more than 9,000 hotel and travel destinations worldwide. Cendyn provides highly personalized customer service and its comprehensive range of services include website marketing, website design, branding, search engine marketing, along with many other interactive products such as eProposal™, eConcierge™, eSurvey™, eInsight™, eContact™, eConnectivity™, eBooker™, and eMenus™ among others. For a complete list of products and services, please visit our website http://www.cendyn.com. Let Cendyn show you how far an idea can go!

For more information about Cendyn, please contact Robin Deyo, Executive Vice President at rdeyo@cendyn.com or             561.314.3212      .

Cendyn and Arcaneo Partner to Create Next-Generation Meeting Venue Sourcing Solution for the Hospitality Industry

Boca Raton, Florida – June 19, 2009— Cendyn, a leading provider of interactive marketing solutions to the hospitality industry, and Arcaneo, developers of Metron™ the preferred strategic meetings management solution for Global 2000 Companies and Third-Party Service Providers, today announced their partnership to create a next-generation meeting venue sourcing solution for the hospitality industry.The new offering from Cendyn and Arcaneo will enable all stakeholders from both the corporate and hotel sectors to more effectively manage venue sourcing. Users will now be able to visually research venues, issue RFPs, negotiate business terms, and manage the payment process in a visual, easy-to-use and integrated manner from within Metron™. Hotels will now have the ability to manage the RFP process from prospective corporate customers in a more efficient and standardized manner, thereby enabling them to improve service levels while gaining insights into customer purchasing behaviors.Arcaneo’s partnership with Cendyn enables the embedding of Cendyn’s new Visual Meeting Search EngineTM within Metron™, thereby offering the richest and most accurate capabilities for venue searching available to meeting planners anywhere.  Additionally, Arcaneo is embedding Cendyn’s QuickQuote™ and eProposalTMproducts within Metron to provide immediate cost estimates and stunning proposal responses.“In today’s business environment our customers are seeking increased cost savings, efficiencies and responsiveness from their internal and external meeting planning teams and suppliers. By extending Metron™ with Cendyn’s comprehensive and media rich venue search tool coupled to our best-in-class and transparent RFP workflow, we are addressing the needs of all stakeholders in the meetings industry.” said Dale Beckles, President & CEO of Arcaneo “Bringing the capabilities of Cendyn and Arcaneo’s products together to bridge the gap between the corporate and supplier worlds is a natural extension of our respective visions.”, added Beckles.Cendyn’s award-winning eProposalTM system, used in hotels and venues worldwide, is the only proposal response system that is integrated with Metron™ which presents a distinct advantage for over 26,000 eProposalTM users. The quick and cost effective eProposal™ responses integrate with Metron™ in the eProposal™ format allowing the Meeting Planner to view a multimedia proposal along with standard content.

According to Charles Deyo, President of Cendyn “The end results will produce incremental business to hotels as well as other venues while making the meeting management process more efficient.  This new initiative perfectly matches Cendyn’s mission to help our customers drive bottom line results.”

The goal of this partnership is to enhance all aspects of venue sourcing for both hotels and their corporate customers, while delivering the following benefits:

For Hotels

  • Better qualified leads
  • Effective differentiation
  • Increased customer satisfaction
  • Enhanced business intelligence
  • Reduced costs

For Corporations:

  • Richer venue selection
  • Quick and easy RFPs
  • Improved response times
  • Compliance tracking
  • 360º visibility

Cendyn and Arcaneo invite attendees of the Hospitality Industry Technology Exposition & Conference (HITEC 2009), held June 22-25th, at the Anaheim Convention Center to their booth (#284) to join them in a first look at the next generation of venue sourcing.
About Arcaneo MetronTM

Founded in 2001, Arcaneo is a provider of best-of-breed technology to all stakeholders in the meetings value chain. Arcaneo’s flagship product, MetronTM, is the recognized leader in strategic meetings management solutions for use by mid-size and Global 2000 enterprises seeking to more effectively plan, execute and measure meetings. With MetronTM, meeting planners can better manage all aspects of meetings, while enabling management to measure the impact of meetings across their enterprise.

More information about Arcaneo is available at www.arcaneo.com.

People who know meetings know Metron.SM
About Cendyn

Cendyn is a full-service interactive marketing agency established in 1996. Cendyn has won several prestigious industry awards for its design, innovation and marketing efforts.

Specializing in turnkey solutions for the travel and hospitality industry, the innovative products are in use by more than 9,000 hotel and travel destinations worldwide. Cendyn provides highly personalized customer service and its comprehensive range of services include website marketing, website design, branding, search engine marketing, along with many other interactive products such as eProposal™, eConcierge™, eSurvey™, eInsight™, eContact™, eConnectivity™, eBooker™, and eMenus™ among others. For a complete list of products and services, please visit our website www.cendyn.com.

Let Cendyn show you how far an idea can go!

For more information about Cendyn, please contact Robin Deyo, Executive Vice President at rdeyo@cendyn.com or 561.314.3212.

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