Cendyn Earns Coveted Communicator Awards for Creative Achievement with the National Hotel, Trump Hotel Las Vegas, Crescent Hotels & Resorts Canada and Hay Creek Hotels
Cendyn offers an arsenal of tactics and strategies including outstanding concept and design, thorough execution, ongoing consulting and collaboration. Cendyn’s seasoned team of web designers, digital marketers and SEO experts drive online marketing results for the hospitality industry, earning Cendyn four prestigious Communicator Awards for the inventive, engaging and effective online solutions for their valued clients.
The Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals. The awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 550+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
IAVA has honored Cendyn for:
The National Hotel Website with a Gold Award of Excellence. Cendyn provided the National Hotel with a distinctive and user friendly design to tell the hotel’s story.
Trump Hotel Las Vegas’ Social Influence campaign with a Silver Award of Distinction. Cendyn’s Social Influence Marketing Platform provided Trump Las Vegas a database acquisition and influence marketing engine that multiplied campaign results through viral social sharing.
The Crescent Canada Website with a Silver Award of Distinction. Cendyn presents Crescent Hotels & Resorts Canada as a professional and experienced management company with a fresh website designed to drive and keep targeted site visitors.
The Hay Creek Hotels Website with a Silver Award of Distinction. Cendyn created a website to feature each of the five Hay Creek hotels’ distinctive attributes for weddings, social events, business meetings and conferences.
“We are honored to be recognized by the International Academy of the Visual Arts for our work with four important clients − the National Hotel, Trump Hotel Las Vegas, Crescent Hotels & Resorts Canada and Hay Creek Hotels,” says Robin Deyo, Executive Vice President of Cendyn. “Cendyn is grateful for our partnership with them.”
Going to HITEC 2012 in Baltimore, MD June 25th – 28th? Visit booth 413 to meet with Cendyn’s team and learn how Cendyn can increase your revenue with award-winning online solutions and strategies.
About The Communicator Awards:
The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Please visit www.communicatorawards.com for more information.
The Communicator Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit www.iavisarts.org for a full member list and more information.
Out with the old, in with the new! getplanning™ revolutionizes the event planning process simply and effectively!
Mark your calendar for this month’s exciting new featured product webinar: getplanning™.
Join Joe Higgins, Director of Sales at Cendyn and Jon Summersfield, President of RoundTableHQ, as they explain how to streamline your meeting and event planning process with this collaborative event management tool, designed to work everywhere you do: PC, Mac, iPhone, iPad or smartphone.
Explore how getplanning™:
Streamlines communications during the entire event planning process for the hotel staff, planners and vendors.
Reduces planning costs by eliminating the need to print and constantly update multiple binders. Planner and hotel staff can easily save documents, forms and images on the cloud in one centralized location.
Is very secure adhering to the highest standard of PCI Compliance.
Easily keeps the management team up to speed even with absence, vacations and turnover.
Webinar Details:
Product: getplanning™
Overview:
Email is a dinosaur. getplanning™ provides an organized, detailed approach with real-time communication to make meeting organization and collaboration easy. The meeting planning interface is designed to revolutionize the entire event planning process from both a hotel’s and meeting planner’s perspective.
When:Thursday, May 17th 4PM-5PM EDT
System Requirements: PC – based attendees
Windows® 7, Vista, XP or 2003 Server Macintosh® – based attendees Mac OS® X 10.5 or newer
The question is no longer whether your property should be represented in the social media space. Like it or not, your customers have already put you there. A study conducted by Altimeter Group found that companies actively engaged in social media increased revenues by 18%, while those least engaged saw a 6% decrease. Integrating social media into your marketing plan requires putting together the right mix of elements that will allow you to effectively interact with your target market. This is achieved by following 4 key actions:
1. FIND YOUR CUSTOMERS
Before developing your strategy you need to find out which social media networks your customers are most active in. (One way to do so is to add a line on your survey asking your guests to identify which networks they are a part of.) Then invest where you are hitting the largest concentrations of your target markets. Here is a breakdown of what to expect from each of the main social media channels:
TripAdvisor and Travel Review usersgive a lot of feedback about your hotel. They expect you to respond, and by doing so, you show other users on the site how proactive you, and that you pay attention to guest input.
TIP: If your property is already listed on the site, but you are unable to send responses publicly or contact the past guest directly, create a log-in within the owner’s section.
Facebook fansare more likely to have already been to your property. They usually “like” brands and product pages as a representation of their personality, and they want their friends to know that they support your product. Further, they are interested in developing a deeper relationship with you. Facebook is by far the largest social network with over 800 million active users (Facebook Statistics, 2012).
TIP: To take full advantage of your Facebook page, create a customized Facebook app. The app should include a reservation widget and a welcome message call-to- action to drive traffic to your site.
YouTube istypically utilized more as a search engine than a social network, but it is still considered a social network because users have accounts with shared information. Posting optimized videos on a company YouTube channel is a powerful way to promote your property. Establishing your channel is important because it is free advertising, improves your visibility and can lead customers to more of your videos from one central location.
TIP: Customize your channel so it complements the look and feel of your website, and add detailed descriptions to the videos you post.
Twitter micro-bloggers, or Tweeple, are generally interested in finding the latest news blasts, products and services, and they love a good deal. Unlike Facebook, on Twitter, though you post a high volume of tweets, customer engagement may be lower. Twitter is a great resource for finding potential new customers and informing them about your venue. It is also a great place to steal customers from your competitors!
TIP: Add your company web address and contact information when creating an account, so customers can get in touch with you easily.
Google+ usersselect brands they want to be part of one of their “circles” (circles are a privacy feature that allows Google+ users the ability to read and share information from a select list of their own followers). Google+ has tools designed for face-to-face interaction including Hangouts (a video chat functionality allowing groups within a circle to meet online), making it a great forum for responding to inquiries about your property.
TIP: Link your Google+ page to your website and vice versa. This allows you to build better relationships with your friends and followers as well as giving Google information they can use to determine the relevancy of your site to a user search in Google.
Bloggers are typically well educated, passionate about the topic and go to the blog to obtain more knowledge on that particular subject. Determine the focus of the blog before you start writing content. For example, provide helpful information about your destination, something that cannot be found in a travel book. Here you can also showcase special events and news.
TIP: According to PhoCusWright, 42% of consumers accessed travel information on a blog. However, be cautious about posting specials because bloggers usually do not respond well to special deals or promotions.
2. DEVELOP CONTENT THAT ADDS VALUE
Profile
Create a social media space that represents your property:
Make it personal by adding the manager’s name(s) who will be posting on the network
Add elements such as colors that have the look and feel of your website.
Place a distinctive background image of your property and include your property logo.
Posts
When you create content to post, be transparent and professional. One of the key elements that draw people to social networks is authenticity. People connect with people, not brands. Be honest, genuine and true to your property and the guest experience.
When managing a social network, think from the customer’s perspective and ask yourself, “Does this content add value?”
Here are three best practices for composing content for hotel social networks:
Inform your audience about what’s happening on your property. Make them feel special by sharing intriguing and informative content. In this way, you build a more personal relationship with your present and future guests. Examples of such content are a calendar of local and hotel events tab, volunteer projects your property is participating in, posts on new and upcoming developments, and new features/amenities to your hotel.
Reward your audience by promoting upfront incentives. Examples include posting a tweet with a promotional code word, that when used at the time of booking gives the potential guest access to exclusive room rates, or a Facebook post containing a recipe from one of your restaurants, that can only be accessed by fans.
Track the results. Even though it may cost at first, the benefits of building a strong online social circle are well worth it. A study by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that out of 1,500 consumers, 60% of Facebook fans and 79% of Twitter followers were more likely to recommend a brand after they become a fan or follower.
Tell your story with pictures and video. Consumers want to envision themselves at your property. Post photos and videos on a regular basis of recent events, of your staff, of a recent remodel, and so on.
3. MONITOR AND TWEAK YOUR STRATEGY
Your customer will tell you what they think; all you have to do is listen. Monitoring is the best way to know how successful your social marketing is. It is recommended that you log on to your Facebook, Twitter and TripAdvisor accounts, or a 3rd party reputation management portal , daily. Respond to mentions and posts promptly. On TripAdvisor, write a response to ALL reviews, whether they are favorable or otherwise. Tweak your content and strategy based on what you find until you get the results you are looking for.
4. INTEGRATE SOCIAL MEDIA INTO YOUR MARKETING PLAN
You can have the most fascinating content for your target audience, but no one will benefit from it if it is not properly promoted. Therefore, it is important to integrate your marketing channels. You want them to together versus competing against each other.
Promoting social media goes beyond the digital world. Encourage your on-property guests to join your social networks. Consider a sign at the front desk. Train your employees to mention your social media channels to guests. Share online contests and incentives with your guests. Add icons/links to all marketing material, including on your website, print and email campaigns, email signatures, folios, etc.
On a closing note, if you still think social is just a fad, check out this video:
Facebook has made some pretty drastic and exciting changes lately. As you probably know, on March 30th all brand pages will be converted into Timeline, Facebook’s new content focused and chronologically organized layout for pages. Is your hotel’s Facebook brand page ready for the change? If not, don’t panic! Here are ten changes you need to know to successfully launch a Timeline brand page for your hotel:
1. Cover Photo
The cover photo is the most prominent element on the page and the first thing users will see. It is a great opportunity for your hotel to capture attention by showing off its best photo. Make sure your image is 851 x 315 pixels, so it is not blurry.
Facebook Terms of Service state that images cannot include:
Price or purchase information
Contact information
Calls to action
References to Facebook features such as “Like” and “Share”
2. Profiles Images
The profile image on your brand page will now be sized at 180 x 180 square. For the design-savvy, you can set your profile image to be an extension of the main cover photo. See example below.
3. About section, Photos, Map and Apps (previously called Tabs)
About
The category of your brand determines what displays in the About section (which is located just below the cover photo on the far left side). If your property is listed as a Company, a 150 character About section box appears. If it is listed as a Local Business, your address and phone number will appear in this box.
Photos
Photos are now displayed as the first app. The most recent photo posted to your page will be the one displayed. Keep this in mind as you are posting images to your Timeline. This is great real estate for branding.
Maps
Maps will now display as an app and are only available if the page is registered as a Facebook Places page. This is a valuable feature for hotels. If you have not already done so, add your hotel on Facebook Places.
Apps
The previously called tabs pages have been moved to the top of Timeline (under the cover) and now have an image associated with each. You can have up to 12 apps (including Photos, which cannot be changed or moved, Likes and map). The default is for the top row of 4 apps to be displayed. A small arrow with a number indicates to the user how many more apps are available, and when clicked on, reveals the additional row of apps.
Additional notes: Keep in mind that the new apps pages feature a wider format. You’ll need to resize your existing layouts. Also, the apps can no longer be your Facebook account’s landing page. Lastly, it’s important that all page apps have a unique URL so you can drive traffic specifically to each within Facebook, through Facebook ads and outside of Facebook.
4. Pin a Post
Facebook now offers the option to pin a post to the top of the Timeline. This is a great opportunity to promote a special room offer, sweepstakes or anything else you wish to spotlight. The post will remain on top of your Timeline for 7 days.
5. Highlight Posts
If you want to highlight a particular post, hover over the post with you mouse and click the star admin tool. This tool will expand the post across the full width of your page. This new Timeline function draws more attention to individual posts, and is ideal for featuring positive guest feedback, eye-catching photos and press releases.
6. Milestones
Timeline’s new Milestones feature is a great opportunity to tell your brand’s story. Begin with the founding of your property, followed by the chorological milestones. Include items such as renovations and enhancements, property feature additions, special events, awards and recognition, celebrity visits and so on. Keep in mind large, powerful images are most effective for Milestones.
7. Facebook Insight Metrics
Facebook brand pages now have Insight Metrics, including the number of “likes” by day, “people talking about this” (engagement metric for Facebook), and demographics of the most active fans. You can view Insight Metrics in the App section of Timeline.
Important to note: Your Insight Metrics, along with those of your competitors, can now be viewed by the public, whereas previously, only the page admin could view. So, it is more important than ever to focus on the content for your page. And, take advantage of your competitor’s information by looking at the average age group of their fan base, how many photos they have, when did they get the most likes (and why – which you can check by scrolling down in the their Timeline), etc.
8. Admin panel
Your Company Facebook page will look different for your admin(s) than for the public. When an admin logs into the page they will see the admin panel just above the cover photo. The easy-to-use panel will show what is happening on the page, including: notifications (likes, comments, posts mentioning the brand, etc.), Messages, New Likes, Insights graph (Your posts, Talking About This, Reach) and Page Tips.
On the admin panel, you can:
Manage permissions under the Manage dropdown on the top of the panel
Manage settings for allowing admins to post to the page (meaning no postings from other users will show up on your Timeline)
Approve posting before they appear on your Timeline
Disable the Messages feature
9. Messages
Facebook users now have the option to message brands on Facebook directly, whether they are fans of the company or not. This is a wonderful opportunity for hotels to differentiate their level of customer service from competitors. Users will expect a timely and accurate response, so make sure you have a plan in place for delegating and responding to messages. Keep in mind brands cannot initiate a message, only respond to one. Brands can only respond two times per message.
10. Content displayed in right panel
The Facebook page is now split into two columns (down the entire page, starting under the Highlights button). Permanently displayed on the top of the right side are:
How many of your friends Like this brand. This will be different for every user.
A post one of your friends made about the brand. The post will be different for every user.
All posts by the other people who tagged your brand are located in the “Recent activity by other people” box in the Timeline. There is an option to turn these off. As tempting as this option may be, think about how this may affect the authenticity of your page, and consider leaving the option on.
Recommendations for your brand.
Facebook’s new Timeline, though it may seem daunting at first, is a great opportunity for you to tell your hotel’s story, while engaging with fans like never before. Be sure to take advantage of all the features Timeline has to offer. Also, check out Cendyn’s new Facebook Timeline for more helpful tips and other hotel internet marketing opportunities.
Video has become a very powerful marketing tool. 50% of internet traffic is consumed by video and on YouTube there are more than 4 billion views a day and 3 1/2 million companies posting videos. Adam Peterson, CEO of VIPE®, explains how you can add customized and relevant videos to your proposal instantly in just 3 clicks with eFaceTime for eProposal™.
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If you’re like most hotels today, you are probably already using video. 50% of internet traffic is consumed by video and on YouTube there are more than 4 billion views a day and 3 1/2 million companies posting videos. You’re probably using video because that’s where your guests have focused their online attention. Imagine being able to take videos that you posted to your website or to your YouTube channel and include them in your proposals.
Introducing eFaceTime: eFaceTime allows you to add targeted videos directly into your eProposal welcome letter in just 3 clicks. Proposals need to be sent out fast and customized to your group to ensure the highest chance of conversion. With eFaceTime, your sales person simply searches for, selects, and attaches the most relevant video for their perspective group. 3 clicks. Your eProposal now has relevant and engaging content on the every first page of the proposal that is open.
Studies evaluating website conversion rates found that conversation rates increase between 27% and 46% when a video was on a webpage. eFaceTime allows you to get more use out of your videos increasing the return on investment made to create the videos. Add your engaging videos directly into the proposals increasing the likelihood for proposal conversion. And improve every proposal you send out in just 3 clicks. To learn more about how your property can benefit from eFaceTime, contact Cendyn today!
Software Management, Inc. (SMI), a provider of customer-relationship management (CRM) services to the destination marketing industry, and Cendyn, a full service sales and marketing agency to the hospitality and tourism industries, announced today that both the Louisville CVB and Seattle’s CVB have selected Cendyn’s eProposal solution to provide their meeting planner clients and prospects with online bid books powered by SMI’s industry-leading Destination 3000™ CRM.
SMI and Cendyn announced earlier this year that they had joined forces to provide powerful electronic proposal tools to the destination marketing industry by integrating SMI’s Destination 3000 application with Cendyn’s eProposal solution.
By using the two systems together, the Louisville CVB and Seattle’s CVB will now be able to create and send personalized electronic proposals to meeting planners from a convention sales booking lead record in D3000. Electronic proposals can be easily personalized for an individual meeting planner with content, custom messages and even video to showcase a destination’s offerings that would specifically appeal to that prospective customer.
“The writing is on the wall for the traditional physical bid book,” said Jennifer Reichenbach, President of SMI. “eProposal offers countless benefits over the old physical bid book; for one, they are by definition environmentally friendly, they require no printing or shipping costs, and they are much faster to prepare and deliver to a meeting planner.”
“Meeting planners are not only impressed by the increased response time of the DMO, but also how the eProposal showcases the destination,” Reichenbach continued, “You just can’t get that wow-factor anymore with a print bid book.”
“Our eProposal tool has been tailored to allow the DMO to really differentiate their venues and destination with rich media presentations,” said Robin Deyo, Founder and Executive Vice President for Cendyn. “In this competitive environment, speed to market is a necessity, and eProposal provides both ease of use and creative proposals that drive sales.”
eFolio Simplifies Corporate Travel Expense Management; Enables Hotels to Attract and Serve Corporate Accounts; Automates Expense Data to Payment Card Companies and Clients
Cendyn, a leading full service digital sales and marketing agency for hospitality and travel announced that its eFolio solution has been deployed to hundreds of hotels around the world. Acting as a “switch” to the major credit card and travel and entertainment expense management companies, eFolio enables hotels to attract and serve large corporate accounts by automating the delivery of guest folios to corporations on a daily basis. Click here to learn more about Cendyn marketing solutions.
eFolio benefits hotels and corporations
The hotel and travel industries rely heavily on corporate business travel and provide services to thousands of businessmen and women throughout the US and worldwide. Concurrently, corporations seek more detailed data to manage their travel costs and business spending habits. To meet this need, Cendyn developed its eFolio solution to allow hotels a way to provide the necessary data to corporations for improving their ability to precisely report business travel expenses and improve efficiencies in corporate financial management and accurate expense forecasting.
eFolio provides automated daily folio transmissions directly from a hotel’s property management system to the data platforms of Visa, MasterCard, American Express and corporate travel and entertainment expense systems such as Concur. “Hotels gain essential visibility into corporate account activity by participating in these folio programs, and corporations receive the data they need to more effectively manage their business. This is a win-win for hotels and corporations,” says Robert Magliozzi, Vice President of Sales and Integration Services at Cendyn. “More buyers are requiring that electronic folio data be included in services provided by hotels within their RFPs and eFolio gives properties the means to provide this valuable service to corporate clients.” Magliozzi stated that one major chain has already implemented eFolio across all properties.
Corporations improve the auditing process, go paperless
eFolio also benefits corporations by simplifying their travel-audit and expense management processes, and efforts toward a paperless environment. When hotels use eFolio to deliver folio details to corporate clients, corporations can also more readily adhere to Sarbanes-Oxley regulations and IRS requirements while furthering their efforts to “go green.”
“The eFolio solution is one of Cendyn’s many services that help clients drive bottom-line results,” said Magliozzi. “As corporations recognize the conveniences of automating their expense reporting process, they are more likely to choose hotels that provide automated folio data delivery as part of their overall services, which will result in increased business and revenues for our clients.”
TripAdvisor for Business showcases examples of hotels using video to promote their property. The examples provided are created from a wide range of options ranging from professional production to those filmed on a camcorder.
For the responsible marketer out there, we pose the following question: If you are investing time and dollars in creating a video, are you getting the most out of it? (Hint: are you putting it on your website and travel sites for passive marketing? Are you also using it in customer communications like proposal responses to actively send it out?)
Luxury, Nationwide Entertainment and Bowling Alley Venue Ensures Repeat Business with eSurvey Focused on Event Planners
Boca Raton, FL — Cendyn developed and implemented a meeting planner version of its eSurvey for upscale bowling alley and hip entertainment destination Bowlmor Lanes. The Group Meeting Planner version of eSurvey ensures repeat group business for all six of Bowlmor’s luxury bowling alleys. Click here to learn more about Cendyn marketing solutions.
The first of its kind web-based survey tool may be used as a standalone solution, or interfaced with Newmarket International’s Delphi Group Sales & Catering System. eSurvey can also import data from Newmarket’s Daylight Sales & Catering solution. Bowlmor’s system is similar to eSurvey for individual hotel guests and automatically generates the communications to the meeting planners at a set interval. eSurvey gathers valuable feedback from event clients, enabling Bowlmor to refine its offerings and build stronger relationships with guests. Cendyn is the leading single-source provider of turnkey online internet marketingsolutions that increase profitability for travel and hospitality companies.
Online survey creates stronger client relationships
“Bowlmor values how eSurvey makes it possible to quickly gather feedback from clients immediately after the event,” said Shannon Lee, Vice President of Human Capital for Bowlmor Lanes. “The system enables us to respond to client requests and challenges creating a stronger business relationship based on service.”
eSurvey earns a 32% response from event planners/clients; triggers a call to action if needed
“Most client surveys average between 10 and 25 percent response rate,” explained Mike Goldenberg, Vice President of Product Development for Cendyn. “The Bowlmor eSurvey response rate for its six locations ranges between 27 and 37 percent. This high response rate provides an excellent foundation for client interaction.”
Goldenberg continued, “Group Meeting Planner eSurvey expands the ability of Bowlmor’s Delphi sales and catering system to conduct post-event client interaction; managers can customize questions and easily set up an email alert system. For example, if a score comes in at seven or below on a scale up to 10, the system can be configured to email managers a call to action. Bowlmor gets the vital feedback it needs from guests to stay competitive and in touch with the company’s service standards.”
Bowlmor Lanes offers a unique mix of bowling and high-energy group activities for corporate events, birthdays, and other functions. Patrons come not only to bowl, but to enjoy the full-service sports bar and restaurant complete with menus by Culinary Directory and Celebrity Chef, David Burke. Hip urban locations in Union Square NY, Midtown NY, Miami, Silicon Valley and Orange County make Bowlmor a natural destination for active people who enjoy fun and excitement.
Cendyn’s web-based Group Meeting Planner eSurvey tool is integrated with Bowlmor’s Delphi Sales & Catering System from Newmarket International. Delphi is the world’s most widely installed hospitality sales and catering solution.
Software Management, Inc. (SMI), a Pittsburgh-based provider of software and web development services to destination marketing organizations and Cendyn a full service sales and marketing firm to the hospitality and tourism industries announced today that they have joined forces to provide powerful electronic proposal tools to the destination marketing industry.
This ground breaking partnership integrates SMI’sDestination 3000™ application, a CRM software solution for destinations, with Cendyn’s eProposal™ system. Using the two systems together, destinations will be able to create personalized, electronic proposals to meeting planners. Electronic proposals can be easily personalized for an individual meeting planner with content, custom messages and even video to showcase a destination’s offerings that would specifically appeal to that prospective customer.
“SMI is proud to announce this partnership with Cendyn to offer their solutions to our over 100 destination marketing industry customers,” said Jennifer Reichenbach, President of SMI. “With a few clicks, D3000 users will be able to create dynamic proposals for meeting planners based on hotel responses and industry partner information already living in their Destination 3000 systems.”
Reichenbach continued, “Cendyn is already widely respected for their work in the hospitality and tourism industry with companies such as Hyatt Hotels and Resorts, Westin, Sheraton, Ritz-Carlton and others. Because of their vast experience in the hotel industry, meeting planners are already very familiar with using Cendyn’s eProposal system. It was an easy decision to align our company and software with Cendyn.”
”We are excited to partner with SMI,” stated Robin Deyo, Executive Vice President of Cendyn. “SMI’s unique leadership position as a key technology provider to the DMO vertical market makes them the ideal fit for us. Our eProposal system will allow DMO’s to drive conversions with accelerated response times, personalized proposals with relevant content and the ability to showcase their destination with a wow factor.”
About Software Management, Inc. Software Management, Inc. (SMI) is an established Pittsburgh-based company that provides CRM systems plus custom web/database solutions to the travel, tourism and meetings & conventions industry, with a further practice focus on Destination Marketing Organizations (DMOs). With over 100 DMO clients, SMI enjoys a unique leadership position as a key technology provider to the DMO vertical market. SMI’s customers include destinations like Miami, New Orleans, Washington DC, Phoenix, Seattle and Orlando. For more information, visit http://www.softwaremgt.com.
About Cendyn Established in 1996, Cendyn is a full service agency specializing in turnkey solutions that drive bottom line results for the travel and hospitality industries. Founded by hoteliers and marketing professionals, Cendyn’s proven strategies and innovative Marketing, Sales, Reservations and CRM solutions raise online visibility, while driving direct internet revenue and ROI for more than 12,000 hotels and travel destinations worldwide. Clients include: Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Worldwide, Marriott, and other chains and independent properties and hotel companies such as Trump Hotel Collection, The Breakers, The Broadmoor, Denihan Hospitality, Stepstone Hospitality and Crescent Hotels & Resorts. Cendyn is a privately held company headquartered in Boca Raton, FL. For more information, please call 866-625-4518 or visit http://www.cendyn.com.
