5 Sure Fire Tips for Successful Hotel Email Marketing

January 25, 2013 – 1:50 am

In our first of a 3 part series, we’ll discuss 5 ways to increase the effectiveness of your hotel email marketing campaigns.

As we all know, email is an invaluable tool for reaching your audience, especially in the hotel business. When used effectively, it not only encourages bookings, but it can also grow and facilitate brand loyalty – i.e. book at your property in the future and recommend you to others. Exact Target did a study that found 66% of online Americans have made a purchase as a result of an email from a brand, while only 20% have purchased in response to a message delivered via Facebook and 16% via text message. Why? Email typically has a higher psychological value than other social media communication. The trick? Creating engaging, relevant and timely messages delivered to the right audience, all the while competing for your audience’s attention in a crowded online marketplace.

But fear not, here are 5 simple yet effective ways to get the most out of your email campaigns:

1)      Build your list by offering strong benefits, including exclusive discounts, to those who sign up. A contest offering a free weekend getaway with an email opt-in button is a great way to find people who are already interested in your brand and want to hear more from you.

2)      Create an effective plan. Decide the schedule, frequency and content BEFORE you start the email draft. Integrate email marketing with your social media efforts.

3)      Target the recipient in a personal way. Unless company emails are engaging, they often find themselves permanently placed in the spam folder or unsubscribed from all together. Use what you know about your audience to fuel the content within the email. Clear and consistent calls to action are key.

4)      Use email as a feedback tool. Conduct a quick survey on what your recipients want to receive and make sure to include this content in your future emails. By making changes in response to feedback, you demonstrate dedication to your guests and make them feel valued and heard.

5)      Test and track to optimize success. Change your approach based on your findings. Track bookings, purchases, inquiries, etc. Measure ROI from each email campaign to see what works and what doesn’t.

Not only can email marketing be highly effective, but also easy to use and low cost! To learn more about how Cendyn can help your hotel drive bottom line results with its eMail Marketing and cross-channel marketing management solution, click here.

By cendyn | Posted in Marketing | Comments (0)

Keep Google (And Your Readers) Happy by Avoiding Duplicate Content

December 30, 2012 – 3:53 pm

On-page SEO isn’t always easy to understand. Here is a pointer that will help increase the value of your web presence, and effectively influence your reader as they navigate your website.

The most basic rule of on-page SEO is to make sure your content is 100% original or, in other words, content is not duplicated. Duplicate content refers to two things: 1) content found on numerous sites, and 2) content on your own website, found on numerous pages.

Both versions of duplicate content undermine your influence and provide a poor reader experience. After all, if a visitor takes the time to read your web content, why wouldn’t you try to greet them with fresh, original copy written to educate and inspire an action? If you were reading a magazine that had the same story printed numerous times, you would probably lose interest. It’s the same with a website. By keeping your content unique, you not only ensure that search engines take your site seriously, but that your readers stay engaged and remain on your site long enough to solicit a reservation, purchase your product or request for more information. So make sure all of your web pages contain 100% original content and you’ll be on your way to an SEO-friendly and reader-friendly website in no time!

By cendyn | Posted in Marketing | Comments (0)

Cendyn’s™ MeetingLouisville.com Sells Louisville, KY for Meetings/Conventions, Increasing Revenue for Participating Venues and Hotels

November 27, 2012 – 7:52 pm

Recently Launched Website Gives Meeting Planners Option to Book Multiple Properties   

 To distinguish and sell Louisville, KY as a premier location for meetings, conventions and events, Cendyn recently launched MeetingLouisville.com. Cendyn, a full-service digital marketing agency specializing in turnkey solutions that drive bottom line results for the travel and hospitality industries, was asked by Al J. Schneider Company to design and build a site specifically for meeting planners. Cendyn worked with Al J. Schneider Company to create the comprehensive website to increase RFPs for Louisville’s convention, meeting and event spaces.

The website allows meeting planners to decide which properties are best suited toward their clients’ needs. Meeting planners can submit RFPs for Galt House Hotel, Crowne Plaza Louisville Airport, Kentucky Exposition Center, Kentucky International Convention Center, KFC Yum! Center and The Kentucky Center for the Performing Arts.

Features Cendyn incorporated into MeetingLouisville.com include:

  • Meeting Planner Toolkit with facts, photos/videos, transportation, promotion, testimonials, itineraries
  • Map of Louisville featuring conference centers and attractions
  • Community calendar/list of citywide events
  • ePostcards
  • Special offers for meeting planners
  • “What’s Your Event?” page, directing meeting planners to venues/hotels suited toward clients’ specific needs
  • “Why Louisville?” page

To drive traffic to the website, Cendyn designed a page offering a $5 Starbucks gift card to the first 500 users who submitted RFPs. Additionally, one user was chosen to win a $1,000 Visa gift card.

Since Cendyn launched MeetingLouisville.com, the website has delivered exceptional results, including having over an 85% new visitor rating over the last four months, and it continues to drive business to all venues and hotels featured.

“We have been very impressed with Cendyn’s professionalism and superior industry know-how,” said Rita Stephenson-Reedy, Corporate Marketing Director for the Al J. Schneider Company which operates the Galt House Hotel and Crowne Plaza Louisville Airport. “The final result was exactly what we were looking for in a meeting and convention focused website.”

“We designed MeetingLouisville.com to be a win-win for all parties involved,” said Cendyn President Charles Deyo. “Unique in that it is not driven by one facility, the website is an extraordinary revenue generator for all venues and hotels featured.”

About Cendyn:

Established in 1996, Cendyn is a full-service agency specializing in turnkey solutions that drive bottom line results for the travel and hospitality industries. Founded by hoteliers and marketing professionals, Cendyn’s proven strategies and innovative Marketing, Sales, Reservations and CRM solutions raise online visibility, revenue and ROI for more than 14,000 hotels and travel destinations worldwide. Clients include: Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Worldwide, Marriott, and other chains and independent properties and hotel companies such as Trump Hotel Collection, The Breakers, The Broadmoor and Denihan Hospitality. For more information, please call 866-625-4518 or visit www.cendyn.com.

About MeetingLouisville.com:

MeetingLouisville.com is designed specifically for the meeting planner. It provides all the information meeting planners need to plan a meeting or convention in Louisville, Ky. MeetingLouisville.com includes information on what Louisville has to offer, building maps and meeting space diagrams, itinerary ideas, promotional materials and support, and much more.

By cendyn | Posted in Marketing | Tagged | Comments (0)

Cendyn™ eCard – The Benefits of Branded Communications

November 6, 2012 – 8:02 am

Cendyn’s eCard platform allows your company’s sales and catering team to communicate with their clients in an attractive, branded and cutting edge manner.  Why send your clients and prospects bland, flat, unbranded emails when you can send them an eCard? Cendyn’s eCard can be used for follow ups, reminders, confirmations, turn-downs, or even just to wish your favorite client happy birthday or happy holidays. Cendyn’s eCard can be designed with specific themes such as Weddings, Business Meetings, Holidays, Seasonal and Thank You. The possibilities are endless! Plus, the eCard tracking system alerts you when your eCard has been opened by the recipient, so you’ll know when the perfect moment is to reengage your client!

The eCard system integrates with Cendyn’s eProposal™ platform, but can also be purchased on its own. Interested in learning more about Cendyn’s eProposal and eCard platform? Contact us at info@cendyn.com. To purchase additional eCard designs for your existing library, click here.

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By cendyn | Posted in Sales | Comments (0)

Mobile Marketing More Prevalent Than Ever: Over 75% of the Entire World Owns a Mobile Phone

October 30, 2012 – 2:01 pm

As we all know, the world is more connected than ever before with the explosive growth of mobile devices. This massive boom continues to spread. Earlier this month, the International Telecommunication Union announced there are now 6 billion active cellphones around the world! That’s over 75% of the world’s population! Over a billion of these are smartphones, which allow people to stay connected online wherever they go. Another billion in growth is expected within the next 3 years. This unfettered and evolving trend presents an exciting challenge and opportunity for the hotel industry to adapt to the new way people receive information.

Back when desktops ruled as the exclusive internet source, hotel marketers knew their audience was most likely sitting at a desk looking for hotel options on a monitor. Now, that same audience is more likely to be Googling on their iPhone or perusing Expedia on their tablet while on the run. There is also a good chance they are on their mobile device looking for a place to stay when they are already in route to their vacation, road trip or meeting destination.

The point is your audience is now mobile, surfing and searching anywhere and everywhere. And that means you’ve got to maximize your digital marketing efforts to keep up.

Here are three mobile digital marketing initiatives we recommend for hotels:

1.       A mobile optimized website

Mobile hotel bookings are becoming more prevalent than desktop bookings. Have a version of your website designed specifically for mobile users. A few tips: Your hotel’s phone number and physical address should be at the top of the homepage. Use large buttons instead of linked text, so a variety of finger and thumb sizes can navigate easily. Consider what content you include on your mobile site. It does not need to be as comprehensive as your desktop site. Do include a link to your full site, so the user can access more content if they want to.

2.       Mobile tested email campaigns

Test your email campaign creative in different mobile screen resolutions before deploying. You may need to create mobile specific versions that work differently than your traditional desktop creative.

3.       SMS text messaging

Sending a targeted SMS text message campaign to your opt-in list is a great way to advertise last-minute booking offers due to the immediate nature of mobile.

For more tips and information on mobile marketing, call Cendyn, the experts on mobile marketing for the hospitality industry, at 866-625-4518 or visit http://www.cendyn.com.

By cendyn | Posted in Marketing | Comments (0)

Cendyn™ Adds Three Prestigious Awards for Excellent Website Design and Development to Its Portfolio

October 10, 2012 – 9:29 pm

Cendyn is proud to announce that we have been recognized with three esteemed industry awards to add to our portfolio.

We have been honored by the Web Marketing Association with a 2012 Outstanding Website WebAward for our work on the La Posada de Santa Fe website, and a 2012 Standard of Excellence Award for our work on the Grand Isle Resort website. As defined by the Web Marketing Association, founded in 1997, “the WebAwards is the standards-defining competition that sets industry benchmarks for the best web sites based on the seven criteria of a successful website.“

The International Academy of Visual Arts recognized our work on the Sixteen Restaurant at the Trump Hotel Chicago website with a 2012 Silver W3 Award. The W3 Awards honor outstanding websites, web marketing, web video and mobile apps created by some of the best interactive agencies, designers and creators worldwide.

Our entire team, including web designers, digital marketers and SEO experts, works hard to provide the highest standard of planning, innovation, execution and overall professionalism. We are honored when our work is recognized by such prestigious organizations. The only thing we find more rewarding is client satisfaction!

Learn more about the awards Cendyn has received, click here.

By cendyn | Posted in Marketing | Comments (0)

Cendyn’s™ Unique Multi-Channel Digital Marketing Campaign for The Peabody Orlando Significantly Increased Group/Meeting Revenue, Resulting in 47:1 ROI

September 25, 2012 – 9:05 pm

 Cendyn’s Data-Driven Strategy Drove Group/Meeting RFPs

and Raised National Awareness of Destination 

In response to The Peabody Orlando’s goal to increase group/meeting revenue, Cendyn, a full-service digital marketing firm specializing in turnkey solutions that drive bottom line results for the travel and hospitality industries, recently implemented a comprehensive, multi-channel digital marketing campaign for the hotel. The initiative resulted in 47:1 ROI for The Peabody Orlando, with 100% of the revenue deemed incremental.

Cendyn’s main objective with the campaign was todrive qualified traffic to The Peabody Orlando’s website, generating RFP submissions, phone inquiries, brand and product awareness, and top-of-mind awareness within the target audiences. Other objectives were to increase the property’s share of voice in the market and against the competition set, as well as to grow new market areas of opportunity.

The campaign’s target audiences were meeting and event planners, as well as meeting influencers, which were defined by Cendyn’s research. This research was based on multiple targeting parameters including behavior, demographics, occupation, industry and job title.

To achieve the campaign’s goals, Cendyn deployed a focused schedule of highly-targeted email campaigns to select third party and proprietary first party lists.

Cendyn then utilized advanced remarketing strategies to engage and learn from planners who had received the email campaign or responded by visiting The Peabody Orlando group and meetings webpage. With these remarketing strategies, Cendyn constantly engaged in-market planners with dynamic rich-media display advertising.

To further extend the reach of the campaign, Cendyn blended response data from the email campaigns with first and third party behavioral and demographic data within its 360 Degree Digital Marketing Platform, in order to reach additional planners and meeting influencers with the highest propensity to convert.

The creative leveraged a compelling special offer and highlighted The Peabody Orlando’s unique meeting spaces and services.

The campaign was in-market over a 90-day period, and detailed closed-loop reporting and monitoring across every dimension of campaign performance.

The results exceeded all expectations, and the campaign continues to drive business well beyond the end of the initiative:

  • Over 2.4 million media impressions
  • Over 5,000 meeting planner visits to the website
  • Over 100 meeting RFPs submitted
  • Hundreds of additional RFPs in the pipeline
  • 10 site visits scheduled
  • Significant new group business from new markets closed at a 47:1 ROI

One large group booking resulting from the campaign came from the West Coast, where The Peabody Orlando would like to gain a greater market presence. As a result of receiving a targeted email, then seeing the companion display advertising campaign, the meeting planner added The Peabody Orlando to their consideration set, submitted an RFP, took advantage of the special offer to visit the property, and booked a significant group at the hotel.

“The meeting planning campaign that was presented to us by Cendyn offered a fresh and innovative approach to marketing our property,” said Gregg Herning, Vice President of Sales & Marketing for Peabody Hotels. “A creative and strategic email campaign was targeted to a large database of active meeting planners utilizing advanced tracking methods to reinforce the offer. We are happy to report that the campaign was a resounding success resulting in over 100 RFPs and bookings to date.”

“Our goal at Cendyn is to provide innovative ways to serve our clients’ specific needs, ultimately increasing their revenue,” said Cendyn President Charles Deyo. “The campaign we created for The Peabody Orlando was a reflection of that goal, and was a great success.”

By cendyn | Posted in Marketing | Tagged | Comments (0)

Introducing the New eInsight™ v5.0 – Featuring Dynamic Content

September 10, 2012 – 4:49 pm

We are excited to announce the upgrade of Cendyn’s eInsight, a database marketing and advanced multi-channel communications system. Some of the new feature highlights include:

  • Dynamic Content Functionality - Have you ever wanted to create one email campaign, but have the wording change slightly based on each person’s market segment, rate, or number of times they have stayed? Dynamic Content Functionality lets you do that, and a whole lot more.
  • Speed Improvements - We have made significant enhancements to ensure that the system runs faster and that you’re not waiting for the Welcome page to load. What used to take 40 seconds should now load in under 5. The welcome page now by default only loads campaigns of the last 30 days (but does give you an option to see more). This allows the page to pop up almost right away and lets you get on with the task at hand.
  • View Customer Details - One of the most common questions we used to get asked was: I see my counts from the criteria I selected, but how can I see WHO is in the count? Now you can see the customer details in your counts from a button on the criteria page and/or on the template editor page.
  • More Personalization Fields and Formatting Options - Prior to this release you could personalize your email campaigns with the first and last name of each guest. Now you have numerous other fields with information about your individual guests and their stays that can be brought into your campaigns. Additionally, you can control the formatting of these fields, and you can select a default value to appear if any of the fields are blank in your database.

For more information on eInsight, please contact Cendyn’s Michael Goldenberg, Vice President of Product Development, at 561.314.3722 or mgoldenberg@cendyn.com.

By cendyn | Posted in CRM | Comments (0)

Cendyn’s™ Best Practices and Recommendations for Hotels to Effectively Engage with Their Guests via Social Media

August 1, 2012 – 8:00 am

As do all hotels in today’s world, you need to be represented in the social media space. The question is: Do you know the right way to go about integrating social media into your overall marketing strategies? It’s essential that you put together the right mix of elements to allow you to effectively interact with your target audience.

Cendyn, a full-service digital marketing firm specializing in turnkey solutions that drive bottom line results for the travel and hospitality industries, offers the following best practices for creating a successful social media plan for your hotel:

1)      Find your customers and do your research.

Know where your target audiences engage (tip: add a line on your survey asking guests to identify which networks they frequently use), how they engage and what motivates them to do so. Invest where you are hitting the largest concentrations of your target audience. Choose only the networks that you feel best fit your marketing goals and positioning statement, but also that you can properly maintain. Ensure that all networks connect and funnel into one another as well as your website – building strong bonds across networks creates a more cohesive voice and a stronger brand identity.

2)      Develop content that adds value.  

For your profile, create a social media space that represents your property. Add the manager’s name(s) who will be posting on the network, leverage brand elements such as color and style for a consistent look and feel across social platforms and your websites, place a distinctive background image of your property and include your property logo.

For posts, be authentic and professional. People connect with people, not brands. The three best practices for composing content for hotel social networks are:  inform your audience about what’s happening at your property, reward them by promoting upfront incentives (track the results) and tell your story with pictures and video (200% higher engagement on photo content).

3)      Monitor and optimize your strategy.

Persistent monitoring is crucial for measuring the success of your social media marketing. On a daily basis, log on to your Facebook, Twitter and TripAdvisor accounts or a third party reputation management portal. Promptly respond to mentions and posts. On TripAdvisor and other third party review sites, write a response to ALL reviews, whether they are favorable or unfavorable. Optimize your content and strategy based on what you find until you get the results you’re looking for.

4)      Integrate social media into your marketing plan. 

To create a unified voice, your message needs to be consistent across all marketing channels, and these channels must tie together. Encourage on-property guests to join your social networks: put a sign at the front desk, train your staff to mention your social media channels to guests and share online contests and incentives. Add icons/links to all marketing material including your website, print and email campaigns, email signatures and folios.

Cendyn recommends the following platforms as the top social networks hotels should consider:

  • TripAdvisor: As the world’s largest travel site, monitoring and responding to TripAdvisor reviews is a must for hotel reputation management. Users give honest feedback about your hotel and expect a genuine response from hotel management. Your response shows other users on the site how proactive you are, that you pay attention and care what your guests think. Keep in mind, TripAdvisor is the most popular hotel review site, but not the only one. With the integration of Yelp listings with iPhone search results through Siri, Yelp is becoming a bigger contender in the review site world. Tip: If your property is already listed on the site, but you’re unable to send responses publicly or contact past guests directly, create a log-in within the owner’s section.
  • Facebook: The largest and most popular social network, all online activity from your property should at some point funnel through Facebook. Use it to engage with the bulk of your online fan base, host promotions, generate leads and manage your reputation. Facebook’s social graph is now integrated into Microsoft’s Bing search engine and Facebook users are influencing search results across Bing. Tip: Create customized Facebook apps including a reservation widget and a welcome page inviting users to visit your website.
  • Twitter: This micro-blogging site effectively and quickly gets messages across, and is a great tool for customer service, extended concierge service and reputation management. It’s also a good resource for finding potential new customers and informing them about your venue. “Tweeple” (micro-bloggers) are mainly interested in the latest news, products, services and promotions. Tip: Add your company web address and contact information when creating an account, so customers can easily access more in-depth information about your property.
  • YouTube: The world’s largest video sharing website (also one of the world’s largest search engines), YouTube is a powerful tool for hotels since it can help potential guests visualize their stay before they book. Creating a custom channel on YouTube provides you with a central location for all of your video content that can then be widely distributed by embedding your videos on your websites and social networks. Tip: YouTube videos should be tagged and optimized for search engines, increasing your visibility and improving your overall SEO performance.
  • Foursquare: The king of location-based social networks, Foursquare is great for hotels to increase visibility by giving users incentives for checking in. Tip: Stand out by hosting a special giveaway, such as offering a free appetizer at your restaurant(s) for those who check in to your venue on Foursquare.
  • Pinterest: The popular photo-sharing site Pinterest is a great place to showcase the lifestyle and culture of your property, as well as company culture and brand. Tip: Curate your Pinterest boards on the amenities, services and activities a guest would most likely experience while staying at your hotel.
  • Instagram: This mobile photo-sharing app, recently acquired by Facebook, allows you to create beautiful, visually appealing photos and share them across a number of different social networks instantaneously. Instagram allows you to find friends based on your contact list, Facebook friends and Twitter followers. Tip: Start building your network by connecting with Twitter and Facebook friends in your hotel’s Twitter feed and Facebook profile.
  • LinkedIn: This social network for professionals is a great way to generate sales leads and potential group business. It can also be an effective means of recruiting talent. Tip: Leverage LinkedIn’s company pages to showcase services and amenities of your property, especially corporate and group meetings.
  • Google+: Users, mainly early adopters and tech enthusiasts, select brands they want to be part of their “circles” and seek informational posts. Google+’s face-to-face interaction tools, including Hangouts, make it a great forum for responding to inquiries about your property. Google+ is slowly being integrated into all of Google’s products. A most recent example is the introduction of Google+ Local, which is designed to replace Google Places by integrating all local listings within a single platform. Linking your Google+ page to your website and vice versa, allows you to build better relationships with your followers and provides Google with information that is used to determine the relevancy of your site to a search query in Google Search. Tip: The new Google+ Local will soon merge into your normal Google+ brand pages. Stay ahead of the curve by exploring Google+ and its functionality so you are prepared for the change.
  • Klout: Klout measures the reach of your social media influence across multiple networks, and how much that influence causes others to take action. Every time a user creates content or engages, he/she influences others. Using data from social networks in order to measure the reach and frequency of your social interactions, Klout assigns an influence score on a scale of 1 to 100. Tip: Use Klout to easily determine and reward your guests with high influence scores, leveraging their influence for your property/brand.

If you need help with your social media strategy, Cendyn provides ongoing social media consultation and management including the following services:

  • Social media strategy and integration with overall digital marketing plan
  • Online reputation management and monitoring
  • Facebook and Twitter page branding, customization and promotions
  • Property staff training on Facebook, Twitter and LinkedIn best practices
  • YouTube Channel management and video upload
  • Property blog and RSS feed setup
  • Press release optimization and online distribution
  • Ongoing consultancy, keeping you up to date on what’s new in social media and assisting you in its application and continued effectiveness
  • Social Influence Marketing Campaigns

For more information, call Cendyn at 866-625-4518 or visit http://www.cendyn.com/social-media-marketing.

By cendyn | Posted in Marketing | Tagged | Comments (1)

The BROADMOOR Partners with Cendyn™ and Vladimir Jones to Create a Sleek New Website

July 10, 2012 – 7:45 am

Cendyn’s Experienced Staff of Web Designers, Digital Marketers and SEO Experts Will Drive Revenue and Bottom-line Results for The BROADMOOR

Located in Colorado Springs, Colorado, The BROADMOOR, the longest consecutive winner of both a Forbes Five Star and AAA Five-Diamond rating, gives travelers an exceptional experience with every stay. The resort strives to do the same on their website. To accomplish this, The BROADMOOR partnered with Cendyn, an award-winning full-service agency specializing in hospitality and travel digital online marketing, and Vladimir Jones, a full-service digital and advertising agency, to create a new website. Found at www.Broadmoor.com, the new site, which launched on June 28, 2012, will drive bottom line results for The BROADMOOR.

The website was designed and built using responsive design, with tablet-friendly usability in mind. The navigation is clear, concise and intuitive allowing users to move several layers deep with a single click, the content has been displayed to highlight only the most important information. For ease of use, scrolling is not needed on the homepage. And, the site renders full screen on all resolutions.

“Cendyn is proud to provide The BROADMOOR with the latest methods and technology to maximize online investment,” said Charles Deyo, President and Co-Founder of Cendyn. “Having a website optimized for tablet use is, and will continue to be, crucial for business. eMarketer predicts iPad penetration in the US will nearly double from 2011 to 2013.”

Cendyn’s innovative approach features:

  • Dynamic eSpecials rotate through a series of hotel offers and promotions in Jquery for visibility on all platforms including tablet and Mac devices.
  • My Meetings Portfolio toolkit, concepted by Vladimir Jones, enables groups under 40 people to plan and share their own customized event. Users are able to select the type of event, number of attendees and room requirements. The system generates rooms and options that will accommodate those specific needs. The user has the option to share the portfolio or send it to The BROADMOOR to request more information.
  • Tablet users can drag down an interactive timeline marking the 94 year old property’s rich history with the swipe of a finger.

Additionally, the new site has search engine optimized content with keywords specific to the luxurious upscale Colorado resort for better online reach and search engine visibility.

“Cendyn has been exceptionally responsive throughout the process and has provided great recommendations,” said Story Kirshman, The BROADMOOR’s Marketing Manager. “Vladimir Jones and partner agency Voltage’s design work on the interactive components is top notch, giving us a fresh new perspective for our marketing efforts.”

About Cendyn

Established in 1996, Cendyn is a full service agency specializing in turnkey solutions that drive bottom line results for the travel and hospitality industries. Founded by hoteliers and marketing professionals, Cendyn’s proven strategies and innovative Marketing, Sales, Reservations and CRM solutions raise online visibility, revenue and ROI for more than 12,000 hotels and travel destinations worldwide. Clients include: Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Worldwide, Marriott, and other chains and independent properties and hotel companies such as Trump Hotel Collection, The Breakers, The Broadmoor and Denihan Hospitality. For more information, please call 800-760-8152 or visit www.cendyn.com.

About Vladimir Jones

It’s simple. It’s clear. It’s immediately felt. In your heart. In your mind. On your balance sheet. Good or bad, the truth of your brand is the truth of your customers and the culture in which they interact. To identify the truth takes insight, creativity, engagement, guts and metrics. Like all things worth finding, we pursue the truth with ravenous persistence. Once found, it is power. The power to connect. To influence. To inform. To humor. Incite. Engage. Convert. Like your mother always said, tell the truth and good things happen.

Founded in 1970 as PRACO, VJ offers more than 40 years of success across advertising, marketing and communications. We exist to bring opportunity to life for our clients. We deliver on this promise through a different approach to the client-agency relationship, one that is focused on insight and strategies that drive results. We don’t rest until we are successful. We work smarter. We work harder. We are VJ!

About The BROADMOOR

Opened in 1918, The BROADMOOR in Colorado Springs is located on 3,000 acres at the gateway to the Colorado Rocky Mountains. With 744 rooms and suites, the resort includes three championship golf courses, 18 restaurants, cafes and lounges, 26 retail boutiques, a seasonal outdoor and year-round indoor pool, outdoor heated lap pool and hot tub, fitness center, plus award-winning tennis. In addition to golf and tennis, activities include biking, paddleboats, hiking, horseback riding, jeeping, rafting and climbing nearby. The BROADMOOR also features 185,000 square feet of meeting space including the 60,000 square foot pillarless, carpeted Broadmoor Hall.

The BROADMOOR is a member of Historic Hotels of America and Preferred Hotels & Resorts.

By cendyn | Posted in Marketing | Tagged | Comments (0)
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